Pickering partners with Farm 911: The Emily Project to help keep rural residents safe

Posted on Wednesday January 06, 2021

Pickering, ON, January 6, 2021 - The City of Pickering has partnered with the Region of Durham and Farm 911: The Emily Project on a new safety initiative to assist first responders in quickly locating rural properties in emergency situations. 

Large properties with multiple entrances in rural settings can pose unique challenges for first responders, and the goal of this project is to create address markers and clear signage to aid in access and response time.

Farm 911: The Emily Project was founded by the parents of seven-year-old Emily Trudeau, who died in a farming accident in Tweed in 2014. First responders were delayed in helping Emily as they could not locate the scene.

“Every second counts in an emergency situation,” said Mayor Dave Ryan. “This is especially true in remote locations, without a clear address. We need to support our first responders in helping those in need in whatever way we can.”

“I urge all rural landowners to get in touch and see how we may be able to help,” said Fire Chief John Hagg. “In the event of an emergency, no one should have to wait helplessly for first responders to find them.”

This voluntary safety initiative encourages rural landowners to request a civic address and a sign for their property’s secondary entrance. There is no cost to the landowner to get a second address, or to install the sign.

The Region of Durham is providing financing for the manufacture and supply of signs in Pickering. Please contact the City Development Department at 905.420.4660 ext. 4617 or geomatics@pickering.ca to apply.


As the gateway to the east GTA, Pickering (population 94,000) is strategically located where Toronto, York and Durham Regions meet. An award-winning municipality, Pickering is slated for significant economic and residential growth; offering an unparalleled quality of life for those who live, work, and play here. Its dynamic City Centre has been designated by the Province of Ontario as both an Urban Growth Centre and Mobility Hub, and continues to evolve as a preferred destination for creative learning, memorable events, and unique experiences at the heart of a vibrant, connected, and engaged community.

Shauna Muir
Coordinator, Communications | Office of the CAO
905.420.4660 ext. 2134 | 1.866.683.2760