City of Pickering partners with local business to help Monarchs and other pollinators

Posted on Tuesday September 22, 2020

Pickering, ON, September 22, 2020 – Yesterday, the City of Pickering partnered with Canada Bread Company Ltd. to plant 200 pollinator-friendly plants in Ernie L. Stroud Park, as well as tag and release Monarch butterflies that were reared at the Pickering Central Library as part of an educational exhibit.

Canada Bread has made significant investments into this park over the past three years, planting over 800 pollinator-friendly plants to support declining local pollinator populations. Canada Bread has also generously gifted native pollinator-friendly plants to three other garden projects in Pickering that were impacted by dry, harsh summer conditions.

Canada Bread, a Pickering based company, funded the pollinator project through its Good Neighbour program. This program strives to make a positive impact in local communities by preserving the environment, helping local organizations, and promoting healthy lifestyles.

Members of Council, City staff volunteers (Pay-it-Forward Committee), and Canada Bread employees planted the site and tagged and released the newly emerged Monarch butterflies. The tagging helps with data collection and analysis when the monarchs migrate south to Mexico.

“Pollinators, such as butterflies, bats, hummingbirds, and bees play a vital role in maintaining a healthy environment and sustainable food system and I am incredibly proud of the steps Pickering and its partners have taken to help protect them. Many of these species are in danger, like the monarch population, which has decreased by 90 per cent in the last 20 years, and as such, Pickering will continue in its efforts to make a real and meaningful difference.”

- Mayor Dave Ryan

“The Good Neighbour program aims to make a difference in the communities that we live and work in,” said Joe McCarthy, President, Canada Bread. “The program promotes community projects, like the Pollinator Project, that align to our purpose of building a sustainable, highly productive and deeply humane company. By giving back to the communities that we operate in, we directly support local organizations and promote healthier lifestyles.”

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As the gateway to the east GTA, Pickering (population 94,000) is strategically located where Toronto, York and Durham Regions meet. An award-winning municipality, Pickering is slated for significant economic and residential growth; offering an unparalleled quality of life for those who live, work, and play here. Its dynamic City Centre has been designated by the Province of Ontario as both an Urban Growth Centre and Mobility Hub, and continues to evolve as a preferred destination for creative learning, memorable events, and unique experiences at the heart of a vibrant, connected, and engaged community.

About Canada Bread Company, Limited
Canada Bread Company, Limited, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, McGavins®, Vachon® and Stonemill®. In business for more than 100 years, the Company operates 18 bakeries and employs approximately 4,800 associates across Canada. For more information, please visit

Media Contact:
Melanie Edmond
Assistant, Sustainability l City Development
905.420.4660 ext. 4662