Third Party Advertiser Information

What is a Third Party Advertisement? 

A Third Party Advertisement is:

  • an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate.
  • a “yes” or “no” answer to a question on the ballot, where an expense has been incurred related to the advertisement.

Advertisement includes traditional ads as well as materials such as brochures or signs.

A Third Party Advertisement does not include: 

  • activities that do not involve spending money, such as discussions or expressing an opinion about a candidate (i.e. speaking to friends and neighbours, posting on social media, and sending an email to a group or mailing list).
  • internal communications from an employer to their employees, a corporation to its shareholders, directors, members or employees or by a trade union to its members or employees. 
  • advertising about an issue, rather than a "yes" or "no" answer to a question on the ballot (i.e. "Support local businesses" or "Keep the waterfront green") 

A Third party advertiser is:

  • any individual, corporation or trade union, causing election campaign advertisements to appear, who is not a candidate.

Third party advertising is separate from any candidate’s campaign and must be done independently from a candidate.

Eligibility

Who can be a third party advertiser? 

  • any person who is a resident in Ontario
  • a corporation carrying on business in Ontario
  • a trade union that holds bargaining rights for employees in Ontario

Who cannot be a third party advertiser?

  • a candidate whose Nomination has been filed under section 33 of the Municipal Elections Act, running for any Municipal Council or School Board Office. 
  • a federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party.
  • a provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
  • the Crown in right of Canada or Ontario, a municipality or local board.
  • groups, associations or businesses that are not corporations (e.g. neighbourhood associations, clubs or professional associations). Members may register as individual third party advertisers and may contribute individually. 

Third party advertisers who wish to spend money on advertisements during the restricted period of an election (Monday, May 2, 2022 to Monday October 24, 2022) must register with the City Clerk and must file a financial statement.

Until the City Clerk certifies a third party advertiser's registration, no money can be spent on advertisements, the third party advertiser cannot accept contributions, nor can the third party advertiser begin advertising.

How to Register

Registrations will be accepted by the City Clerk, or designate, in person, between the 1st day for filing of nominations, May 2, 2022 and 4:30 pm on the Friday before Voting Day, October 21, 2022. 

To register:

  • An individual registrant or official representative of a Corporation or Trade Union must file a Notice of Registration Form 7 with the City Clerk in person or by an agent. If filing by an agent, the Appointment of Agent Form must be completed and commissioned by or notarized by a person authorized under the Commissioner for Taking Affidavits or Notaries Act, 1990.
  • The individual submitting the Notice of Registration (an individual, the official representative of the Corporation or Trade Union who is registering as the Third Party Advertiser, or their appointed agent) must provide one photo ID with name and address and signature OR one ID with name and address and one ID with name and photo.  
  • If an agent is filing the Notice of Registration on behalf of a Third Party Advertiser, a copy of the Individual Registrant’s ID must also be provided (the ID must include photo, name, address, and signature).
  • The Notice of Registration Form 7 must contain original signatures and must include a declaration of qualification signed by the individual or by a representative of the corporation or trade union, as the case may be.
  • There is no registration fee to file as a third party advertiser.

In order to certify the registration, the City Clerk must be satisfied that that the individual, corporation or trade union is eligible and may require that additional identification or documents be provided.

Third party advertisers must be registered in each municipality where they want to advertise.

List of Registered Third Party Advertisers - 2022 Municipal Election 

 

Advertiser NameContact InformationDate and Time Filed
 Joe Pacione

joepacione@gmail.com

416.904.0084

Date: June 23, 2022

Time: 4:30 pm 

 Elena Walmsley  

Date: July 13, 2022

Time: 3:00 pm 

     
     

 

RTPA Information Package 

The RTPA Information Package is now available for individuals, corporations and trade unions interested in registering as a third party advertiser for the 2022 City of Pickering Municipal Election. Registrants will receive this package in person when they file their notice of registration. 

Forms 

Prescribed Form

Notice of Registration - Third Party (Form 7)

City of Pickering Forms 

Freedom of Information (FOI) Release Form

Appointment of Agent to File a Notice of Registration Form

Withdrawal of Notice of Registration Form

Third Party Advertisement Requirements 

Third party advertisements must contain the following information:

  1. The legal name of the registered third party advertiser (if the third party advertiser is a corporation or a trade union, the name of the corporation or trade union must appear, not the name of the representative who filed the registration).
  2. The municipality where the registered third party is registered.
  3. A telephone number, mailing address or email address at which the registered third party may be contacted regarding the advertisement. 

If advertisements are going to be broadcast or published (i.e. radio station or newspaper), the third party advertiser must provide the broadcaster or publisher with the following: 

  1. the name of the registered third party advertiser.
  2. the name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party advertiser.
  3. the municipality where the third party advertiser is registered. 

After voting day, the third party advertiser must remove any signs or other advertisements that have been put up, including online advertisements. 

Resources 

2022 Third Party Advertisers' Guide 

Municipal Elections Act, 1996